Free resource
The 90-day plan to success.
The exact sequence we run in a new account, written out week by week. Use it with us, or hand it to your in-house team and run it yourself.
What's inside
Thirteen weeks,
in order.
- Weeks 1–2 — tracking integrity audit, conversion action mapping, event deduplication
- Weeks 3–4 — wasted spend removal: search terms, placements, product-level analysis
- Weeks 5–6 — account restructure around margin tiers and intent
- Weeks 7–8 — bid strategy reset with targets derived from contribution margin
- Weeks 9–10 — creative testing cadence, landing page alignment and AEO citation baseline
- Weeks 11–12 — funnel and CRM handoff, offline conversion imports
- Week 13 — forecast, budget reallocation and the decision on what to scale
Includes the audit checklist, the scorecard template we send clients weekly, and the kill rules we use to decide when a campaign stops.
Free account audit
Let's see what your account is really capable of.
A 30-minute call, a real look at your data, and a straight answer on whether we can move your numbers. Your first month runs with no contract.