About us

Getting found. Then getting paid properly for it.

We work with small businesses along the Dalmatian coast — apartments, rent-a-car, taxi, tours, agencies and local trades — on the two things that decide whether a season works: whether people can find you at all, and whether the bookings you win are worth having.

Based in Kaštel Kambelovac

Small budgets.
Real numbers.

Most of our clients spend a few hundred euros a month, not a few thousand. That is exactly why every euro has to be accounted for.

The problem we solve

Visibility first.
Then profit.

Most small businesses here don't have a marketing problem yet. They have a visibility problem. Invisible on Google in February, when next summer is quietly being booked. Invisible when a tourist asks ChatGPT where to rent a car in Split, and it names four companies that aren't you.

Fixing that is half the job. The other half is making sure the bookings you win are actually worth winning — and that is where most small businesses lose money without ever seeing it happen.

Selected clients

Brands we've
worked with.

From airlines and global consultancies to a taxi firm in Omiš. The discipline is the same — only the budget changes.

  • Air Malta
  • Accenture
  • 57hours
  • Kolger USA
  • Malduk Adventures
  • Taxi Omiš
On ROAS

ROAS matters.
It just isn't
the whole story.

We track return on ad spend and we report it every month. But ROAS on its own has quietly sunk a lot of small businesses.

A booking that arrives through a platform taking 15–20% commission is not the same as one that comes direct to you, even when the ad reports an identical return. Neither is a rental that ties up your only car for two days at a discount, or a guest who books three nights in June when the same room would have sold at full price anyway.

So we look at what actually lands in your account after commission, discount and the cost of serving the customer. That number, not the dashboard number, is what we optimise against.

15–20%Typical platform commission a direct booking saves you
Feb–AprWhen next season is decided — and when most local ads are switched off
€300+Monthly ad budget we can genuinely work with

How we operate

Three rules we
don't bend.

They cost us work occasionally. They are also why our clients stay season after season.

You own the assets

Accounts, pixels, creative files, landing pages, data. Created in your name, kept in your name. If we part ways, you keep all of it — nothing is held hostage.

We report against profit

What reached your account after commission and costs, not the number that makes us look best in a slide.

We say when to stop

If a channel can't earn its place, we tell you to cut it — including when that shrinks our own fee. On a small budget that honesty is worth more than another campaign.

Who we work with

Built for
businesses like yours.

Small operators along the coast, mostly owner-run, mostly seasonal, usually doing the marketing themselves between everything else. That constraint shapes everything we recommend.

1

Apartments, villas & rooms

Direct bookings that don't pay commission to a platform, and a website that converts the people already searching for your town.

2

Rent-a-car & transfers

Your fleet size is fixed, so the whole game is filling it — earlier in the season, at better rates, with fewer idle days.

3

Taxi & private drivers

Being the name that comes up for airport transfers and day trips, on Google and increasingly inside AI answers.

4

Tours, boats & activities

High-margin, weather-dependent and easy to sell badly. Offer and timing matter more here than budget.

5

Rental & property agencies

Managing other people's properties means proving you fill them better than the owner could alone.

6

Local SMEs & trades

Craftspeople, shops and services that want to be found by people nearby — and by the AI assistants those people now ask first.

Being straight with you

When we're not
the right call.

We would rather lose the work than take money that won't come back to you:

  • You have no capacity left. If you're already full every July, ads won't help — pricing will. We'll say so.
  • You only want awareness. If there's no booking, call or enquiry to count, there's nothing for us to optimise.
  • Your budget is better spent elsewhere first. Sometimes the answer is photos, a faster website or a Google Business Profile done properly — not ads. We'll tell you to fix that first, even though it delays us starting.
Start small

Your first month has no contract.

Try it for a month. If it isn't working, walk away — nothing to cancel, nothing signed. If it is working, we move to a 90-day term so there's time to do the job properly.

Free account audit

Let's find out if people can actually find you.

A free look at how visible you are on Google and inside AI assistants right now, and what it would take to fix it. No jargon, no pitch deck.