Notes from working on this coast.
Practical write-ups for small businesses on this coast: bookings, seasons, local search and AI visibility. No gated fluff — the useful part is in the post.
What a booking really costs once the platform takes its cut
The same guest, booked two ways. Why 15–20% commission changes which ads are worth running.
Why February beats July for advertising a summer business
Cheaper clicks, fewer competitors, and the people searching are the ones who book ahead.
Why ChatGPT recommends your competitor and not you
Citation share, entity consistency, and the third-party sources assistants actually trust.
The Google Business Profile jobs worth an hour of your winter
Free, unglamorous, and still the highest-return hour most local businesses can spend.
Filling a fixed fleet: bidding when supply cannot grow
When you cannot add cars, the goal stops being volume and becomes utilisation and rate.
What €300 a month can and cannot do
An honest account of what a small budget buys, and when to spend it on something else entirely.
Let's see what your account is really capable of.
A 30-minute call, a real look at your data, and a straight answer on whether we can move your numbers. Your first month runs with no contract.